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Alyssa Michaud, Assistant Professor of Music, Ambrose University

How ABBA Voyage and other avatar or 'hologram' concert performances evoke fans' real responses

Abba ABBA Voyage Benny Andersson Alberto Pezzali London
Fans outside the ABBA Arena in London, a venue built for the ABBA Voyage concert, in May 2022. (AP Photo/Alberto Pezzali)

At ABBA Voyage, a 90-minute long digital concert event, ABBA’s Benny Andersson looks over the crowd and addresses them reassuringly: “This is really me, I just look very good for my age.”

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