Hospitality venue owners, managers and experts have all said Nottingham Forest's promotion to the Premier League has provided a welcome boost for business, and it's expected to get even better for them heading into the new season. The Reds secured promotion to the top flight after beating Huddersfield Town 1-0 at Wembley on Sunday (May 29).
Forest's upturn in form since Steve Cooper took over in September 2021 has meant more fans have attended games, watched matches in pubs and bars, and visited other hospitality venues during this time. Those in the industry say it's provided a much needed boost after the impact of the Covid pandemic, and that local businesses will benefit further from Forest's promotion, both from the buzz in the city and when the Premier League season kicks off in July.
Read more: Nottingham Forest fans pack Old Market Square to celebrate Premier League promotion in style
