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The Independent UK
The Independent UK
Erin Keller

Hooters restaurants are set to undergo a rebrand to a ‘neighborhood place’ for families

Hooters Neil Kiefer Hooters of America Intellectual Property PEOPLE

Hooters is turning over a new wing, aiming to trade its spicy image for a more family-friendly “neighborhood” flavor.

The restaurant, famous for its female servers and their revealing uniforms, is rebranding back to its original concept, which CEO Neil Kiefer described as “a beach-themed place centered around the Hooters Girls, good food, [and being an] easy place to relax.”

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