Honda Automobile (Thailand) is intensifying its strategy to challenge the Chinese-dominated electric vehicle (EV) market, announcing plans to make next-generation hybrid electric vehicles (HEVs) the cornerstone of its lineup.
By 2029, the Japanese automaker expects nearly 90% of the cars it sells in Thailand to be HEVs, aiming to counter the rapid rise of Chinese battery electric vehicles (BEVs), which dominate the market.
