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Motor1
Motor1
Business
Adrian Padeanu

Honda Is Hiding Two Coupes Under Cover. Are They Preludes?

In the age of TikTok and shrinking attention spans, traditional auto shows are starting to look like relics of the past. Most of the action now happens on social media, as old-school marketing methods are no longer as effective. Still, some classic car events have stood the test of time. Take next week’s IAA Mobility show in Munich, which dates back to 1897. Or, come October, the Japan Mobility Show, with roots going back to 1954.

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