Holly Willoughby has teased a big update is coming for her lifestyle brand Wylde Moon.
Taking to Instagram, the TV presenter turned wellness guru posted a spooky video of herself in flickering candle light.
She then blows a match out before the five-second clip cuts to an eclipsed moon which goes dark.
The words ‘Wylde Moon Coming Soon... 30/5/22” then flash up on the screen.
In the caption, Holly adds: “Shhhh.... Coming to the WYLDE Boutique 30/5/22” followed by the hashtag #Wyldemoonreveal.
A day previously the This Morning presenter posted a picture of a moon silhouette and said: “Something new and beautiful is coming to the WYLDE Boutique.”
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Fans will have to wait until Monday May 30 to find out what the big reveal is – and have been speculating about what it could be.
One of her 155,000 Wylde Moon followers wrote: “Pls not matches lol defo a new candle I’m thinking x.”
Another said: “Exciting I’d like to see a new candle with a star on it or all moon cycles. I need to be on this idea team I’ve so many ideas.”
A third suggested: “Intense and incense x.”
While a fourth took aim at the price of some of the products on Holly’s Wylde Moon website and wrote: “Expensive?”
Holly launched her spiritual Wylde Moon lifestyle brand – which taps into the power of the moon - in September last year.
The new wellness platform sells gifts such as candles and jewellery, has articles and recipes on the website, as well as Holly’s first podcast, By The Light of the Moon.
Each month Holly “uses the unique energy of each of the eight moon phases to walk through the lives” of her celebrity guests.
So far she has interviewed the likes of Spice Girl Emma Bunton, actor Stanley Tucci and Hollywood A-lister Gwyneth Paltrow.
Holly’s new project has even been compared to Gwyneth’s own lifestyle brand Goop, which launched as a newsletter in 2008 and is now a multi-million dollar company.
Explaining why she created Wylde Moon, the 41-year-old said it “filled a need in me”.
She added: “Wylde Moon is the emobidment of me reaching a stage in my life where, although I have lots of experience, I still don’t fully know who I am.
“I want Wylde Moon to be a place where I can share the things that I love, the lessons that I’ve learnt, the things I see and instantly want to share with others.
“I want to be a place where we can celebrate other people too, where we can shine a light on them, their brands, their experiences.”
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