Even if you’re not a runner, you’ve likely heard about the cult following behind Hoka One One. Athletes and everyday people alike praise the brand’s shoes for their supportive fit and plush soles, two features that Hoka continues to improve on. To bolster its technology, the brand is expanding its award-winning Mach series with the Mach 5, a sneaker that will “power runners like no other,” according to a statement.
The Mach 5 arrives as part of a new campaign entitled “Fly Human Fly,” an effort Hoka says is “an invitation to humanity to a place of joy, optimism, and limitless possibilities.” The campaign encourages consumers — whether they consider themselves Hoka fanatics or are new to the scene — to meet the brand at the starting line and “take flight to new heights — together.”
