Hoka's parent company, Deckers Brands, has laid out a clear picture of where it sees its running shoe business heading next, positioning road, trail and lifestyle as three distinct but increasingly connected pillars of future growth.
Speaking during Deckers Brands’ latest quarterly earnings call, the company said HOKA has “a number of exciting product updates to come” across its key priorities of “winning in road, dominating trail, and igniting lifestyle,” offering rare insight into how the brand is thinking beyond individual shoe launches.
