
There’s no denying it: protein has earned main character status amongst the macronutrients, particularly for women. Once the preserve of athletes and gym bros, it’s women who now account for 51% of global protein demand, with teenage girls the group most likely to say they’re actively increasing their intake.
There are good reasons for our interest. Protein plays a key role in supporting longevity, helping to maintain muscle mass and bone health, both of which naturally decline with age, and more rapidly during perimenopause and menopause.