
Running tourism appears to be enjoying some time in the sun, with searches for “marathons in Europe” soaring by 73% year-on-year and online search volumes for “running holidays” up 55%, as more travelers combine fitness and adventure while abroad.
“Scenic Runs at Altitude” also feature in the most desirable activities to do abroad according to a survey carried out by Icelandair. But with the rise in these “sportcations” comes the element of risk associated with trying out new challenges without the right preparation. And running at high altitude can carry its own particular risks.