Billie Eilish’s new album Hit Me Hard and Soft is already fast on its way to becoming her third consecutive number one album. This album is reminiscent of her first – where her second album Happier Than Ever looked forwards, “I’m in love with my future, can’t wait to meet her”, this album looks backwards, showing grief and love for her 2019 self. It is, in her own words, “the most ‘me’ thing that [she’s] ever made”..
Notably, the album has been released without singles. Eilish explained her logic behind this in Rolling Stone:
Every single time an artist I love puts out a single without the context of the album, I’m just already prone to hating on it. I really don’t like when things are out of context.
