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The Guardian - UK

Politics

Tom Baldwin

‘History shows that all Labour victories are hard earned’: campaign chief’s iron formula

Pat McFadden Sir Keir Starmer Nigel Farage London

Pat McFadden, centre, at the launch of Labour’s general election manifesto in Manchester in June — Pat McFadden, centre, at the launch of Labour’s general election manifesto in Manchester in June. Photograph: Bloomberg/Getty Images

A testament to the kind of campaign being run by Labour is that an apparently straightforward answer from its election chief the other day caused an outbreak of incredulity from colleagues.

“How are you?” a BBC Today programme presenter had asked Pat McFadden at the start of a big interview. “I’m great, I’m great!” he replied. As concerned text messages pinged into his phone, he wryly admitted this uncharacteristic display of ebullience had been “an appalling lapse”.

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