After more than a decade shaping modern romance, Justin McLeod is leaving Hinge behind to launch his next venture: another dating app, with an AI twist, called Overtone.
Today, Hinge has more than 30 million users, with a date being set up every two seconds. But in 2011, when it launched, McLeod was just a young Harvard Business School student when he came up with the idea for an app “designed to be deleted.” And the fresh-faced twentysomething entrepreneur was so desperate for people to sign up for his app that he even bribed them with chocolate.
