AI-generated video was everywhere in 2025, but the public response suggests people still aren't here for it. While a French supermarket became a global household name for using real animation, the Coca-Cola Christmas advert and McDonald's Christmas advert got roasted like chestnuts on an open fire.
It seems AI still can't generate the emotion of the best Christmas adverts, but one creative agency decided to test it for themselves. They used a raft of tools to try to create a holiday tearjerker entirely using AI, from the concept to the location scouting, production and colour grading.
