Casual footwear brand HeyDude, known for its comfortable and lightweight shoes, is set to launch in the UK on March 20 as part of its international expansion. Acquired by Crocs, Inc. in 2022, HeyDude has quickly become one of the fastest-growing brands in the US.
The brand offers a range of shoes for men, women, and children, with popular styles such as the 'Wally' and 'Wendy' known for their fitted elastic laces, removable foam insole, and extremely lightweight outsole. These features make them versatile and easy to slip on and off.
HeyDude's UK launch will include a dedicated website tailored to the UK market and distribution through 191 retail locations. Partnerships with well-known retailers like Schuh and Kurt Geiger in the UK, as well as Paul Byron in Ireland, will help introduce HeyDude to a new audience.
Kelly Cortina, senior vice president and global chief product and merchandising officer at HeyDude, expressed excitement about the UK launch, highlighting the brand's commitment to providing lightweight comfort and versatility. Cortina noted that once consumers try HeyDude shoes, they often become repeat customers, purchasing an average of four pairs for themselves.
With reported revenues of approximately 950 million US dollars last year, HeyDude's expansion into the UK marks the beginning of its broader international strategy to increase global brand recognition. The brand aims to resonate with UK consumers by offering products that combine ease of wear with timeless style.
