Indian shoppers may be handing over a part of their buying journey to artificial intelligence faster than many brands expected. As many as 92% of surveyed urban Indian shoppers said they had used at least one AI tool while shopping in the past month, according to findings presented at the NIQ Insight Summit India 2026.
The findings highlight the growing role of AI in product discovery, recommendations and purchasing decisions, as India's consumer economy undergoes changes driven by technology, quick commerce and younger shoppers.
