In January, Panasonic and Leica announced that they had reached an agreement for a new comprehensive business alliance. Both companies agreed to bundle their core competencies increasingly and to develop new technologies and solutions resulting from this collaboration under the name of L² Technology ("L squared Technology"), which symbolically uses the two Ls of Leica and Lumix in their marketing activities going forward.
However, since the L² Technology announcement, customers have been a little confused about what this new partnership actually means for both brands. Thankfully Panasonic has thrown its hat in the ring to help explain the partnership in greater detail, with the following handy video:
