Infiniti used to be a top contender in the automotive market. Like many other carmakers, the brand is facing some difficulties with keeping up with modern technology and the changing needs of drivers. Last year, Infiniti’s sales plummeted, totaling just 58,070 vehicles. Compared to Infiniti at its peak, that’s a significant decrease. However, it isn’t just market trends that are dragging the automaker down. Infiniti has been facing a lot of deeper challenges within the strategy and execution of the brand’s message. Here’s a look at what’s been going on.
