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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Robert Zeglinski

Here’s what the Bears changing their main logo to the classic bear head means

As the NFL’s charter franchise, the Chicago Bears have gone through a variety of uniforms and logos over the decades. And for the most part, they haven’t shifted too much. They’ve stuck with a vintage navy blue and orange color as their core motif and generally haven’t veered too far outside of that purview.

On Wednesday, the Bears gave a sign about a potentially massive shift. They changed their primary logo designation from the famous orange C to a vintage ferocious orange bear head.

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