
As the rest of the tech world began to find its own ways to leverage AI over the last couple of years, it has remained pretty quiet on the Apple AI front. The company kept up with Machine Learning advancements in its homegrown silicon, but it appears 2024 will be the year it wholeheartedly embraces AI from a software standpoint too, potentially even in partnership with Google.
That’s an exciting prospect given how far Siri remains behind its rivals in the personal assistant space. With Apple being so set on privacy, there's the hope it’ll be more secure than many of its rivals when it comes to how Apple's take on artificial intelligence leverages your personal data, too.