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Benzinga
Benzinga
Technology
Anusuya Lahiri

Here's How Alibaba Is Capitalizing To Promote 2022 Beijing Olympics

  • Alibaba Group Holding Ltd (NYSE:BABAreleased a virtual idol promoting the 2022 Beijing Olympics.
  • Named "Dong Dong," the virtual idol, a computer-generated character, is "a passionate, Beijing-born 22-year-old woman who loves winter sports."
  • Since early February, Dong Dong has appeared in nightly broadcasts via Taobao Live, Alibaba's live-streaming services.
  • DAMO Academy, Alibaba's research arm for advanced technology, created Dong Dong.
  • Dong Dong shares bits of Olympics-related trivia, promotes Olympics-related merchandise, and dances in live-streaming sessions, Reuters reports.
  • Virtual idols have become a rage in China over the past few years.
  • Price Action: BABA shares traded lower by 0.95% at $125.30 in the premarket session on the last check Thursday.
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