Changing habits can be hard. So when a single episode of an Australian television show prompted a national shift in behaviour, as behavioural researchers, we took notice.
The first (2017) and second (2018) seasons of the ABC TV program War on Waste reached audiences of 3.8 million and 3.3 million viewers, respectively. That’s one in seven Australians. It inspired action, slashing the waste footprint of hundreds of Australian organisations. So it remains a valuable example of TV driving social change, and one we can still learn from today.
