1. Patronage for ‘Bengaluru Darshini’ improving, but aggressive marketing needed
‘Bengaluru Darshini’, the flagship tourist bus of Bengaluru Metropolitan Transport Corporation (BMTC), brought in ₹72.59 lakh in revenue from 2021 to April 2024 with 17,800 passengers using the service. However, this number is insignificant compared to the lakhs of tourists who visit Bengaluru every year, say experts, who have urged for a more aggressive marketing campaign.
The Bengaluru Darshini service was launched by BMTC in 2015, offering tourists a chance to visit the major attractions of the city in a day. For a price of ₹400 for an adult and ₹300 for a child, with a service charge of ₹15, a Volvo bus takes tourists to 12 landmarks, and more.
