Ketchup lovers who see red at the thought of any brand other than market leader Heinz should look away now.
While shoppers are turning to own label groceries in far greater numbers due to the cost of living crisis, it's still Heinz or the high way for some families, who are convinced that it's the only brand worthy of adorning their chips or bacon sarnie. But a taste test by consumer group Which? has cast doubt on whether it's worth paying for the nation's favourite when tasters rated an own-label sauce costing less than half the price just as good..
The panel of 72 ketchup lovers blind-tasted 10 different ketchups, and found that Co-Op Tomato Ketchup held its own against the mighty Heinz - and is less than half the price. The Co-op version shared its ketchup crown with Heinz, and several cheaper supermarket ketchups weren't far behind.
