Heinz have taken their baked beans game to a whole new level, announcing a brand-new product that some are calling 'unreal', which will be stocked at Iceland from next month.
It's a well known fact that Britons love the humble baked bean in tomato sauce, and will eat them with pretty much anything regardless of the time or day. From sausage and bean melts at Greggs for a quick lunch course, or slapping them on toast as a midnight snack - you name it, and Brits have probably experimented with adding beans to it.
And now, the geniuses at Heinz HQ have taken the UK's love for the cupboard staple one step further, by mixing them up with another signature cooked breakfast staple - the humble hash brown.