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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Heatwave-hit Britons rush to buy rosé wine, fans and ice-cream

a hand of woman pouring rose wine
Majestic Wine said sales of the ink wine were up 49% this week as temperatures soared above 26C, the level the retailer pinpointed as the moment we reach for rosé. Photograph: Meyntjens Jean Paul/Alamy

Sales of rosé, burgers, fans and even dog ice-cream are soaring as the UK prepares for a sweltering weekend and record temperatures on Monday and Tuesday.

The off-licence chain Majestic Wine said sales of the pink wine were up 49% compared with last week as temperatures soared above 26C, the level the retailer has pinpointed as the moment we reach for the rosé.

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