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The Guardian - UK
The Guardian - UK
Business
Mahika Ravi Shankar and agency

Heatmaps show UK homebuyers look most at artwork and furniture before making decision

Zoopla heatmap reveals what prospective buyers spend time looking at.
Zoopla heatmap reveals what prospective buyers spend time looking at. Photograph: Zoopla

A fifth of homebuyers spend less than 20 minutes looking at a home before deciding to make an offer, with viewers more likely to focus on artwork and furniture than structural features, research suggests.

The average time for looking around a property before settling on buying it was about 49 minutes, according to a survey of people who have attended viewings in the past five years.

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