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The Independent UK
The Independent UK
Business
J.R. Duren

He’s back! Dos Equis revives its ‘The Most Interesting Man in the World’ campaign

The Most Interesting Man in the World has accomplished yet another mythical feat: He has risen from the dead.

The tanned, salt-and-pepper-bearded spokesperson for Mexican beer brand Dos Equis, whose real name is Jonathan Goldsmith, is returning to the brand’s marketing campaign after a nearly 10-year hiatus.

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