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Fortune

Mia Osmonbekov

‘He can’t run again’: MAGA merch sellers are closing shop and cutting prices. One sold $63 million but now she’s closed three stores

Donald Trump MAGA Fortune Fox News

Photo of a billboard of Richard Kligman's Trump Super Store with an image of Trump on it (Credit: Courtesy of Lauren Kligman)

Richard Kligman didn’t set out to sell President Donald Trump and “Make America Great Again” merch. But Kligman spotted a business opportunity in 2016, when customers began asking for MAGA hats and flags at the Myrtle Beach, South Carolina kite shop he ran with his brother. The duo opened their Trump Super Store in the empty storefront next door in 2018 to keep up with the demand.

“You’d have thought I was selling crack,” Kligman jokingly told Fortune. But now he wants out.

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