Berlin, Germany-based research company Eye Square said it launched Memex Jr., a generative artificial intelligence tool designed to explain complex marketing topics and provide insights that can improve advertising performance.
“Memex Jr. explains many of Eye Square’s advertising insights at a high level, including our unique approach to advertising strategy and the definitions of key terms such as attention, experience and meaning — all in the interest of better understanding the human experience,” Eye Square CEO Michael Schiessl said.
