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PC Gamer
PC Gamer
Harvey Randall

Hasbro CEO says all his mates are using AI for their D&D games, which is apparently 'a clear signal that we need to be embracing it'

Gnomes tinker away at a mechanical man.

Wizards of the Coast—that is, the folks who make Dungeons & Dragons and Magic: The Gathering—have had a very public, very bumpy relationship over the use of AI in marketing materials and sourcebooks lately. Every time it happens, the resulting outrage kicks up enough dust to cause thorough backpedalling and apologies.

That hasn't stopped Hasbro (WoTC's parent company) CEO Chris Cocks from getting very excited about using AI in D&D, though. Speaking at a Goldman Sachs conference (via Futurism), Cocks casually mentions that "inside of development, we've already been using AI," before clarifying that it's mostly machine-learning or proprietary stuff: "We will deploy it significantly and liberally internally as both a knowledge worker aid and as a development aid."

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