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GamesRadar
GamesRadar
Technology
Katie Wickens

Hasbro CEO, D&D DM, and self-professed "AI bull" Chris Cocks says AI is "supercharging fandom" which is "just net good for the brand"

Chris Cocks with a transformer grimmacing behind him.

As a D&D Dungeon Master, a lot of the skills Hasbro CEO Chris Cocks utilizes on a daily basis are relatively transferable: Leading teams into new territory, storytelling, and taking down mimics (of a very different sort). However, despite Cocks' dedication to his role as a DM in one of the best tabletop RPGs around, his opinions seem to be at odds with the Dungeons & Dragons franchises' official statement around the use of artificial intelligence.

As the former lead of Hasbro’s Wizards of the Coast unit, Cocks has been playing D&D for 40 years at this point. In his most recent campaign playing with his sales team, he's currently dabbling in a Scooby Doo-style adventure complete with an elaborate, SFX-infused powerpoint presentation. This he reveals in a recent interview with Semafor (The CEO Signal), in which he talks a little about the responsibilities that come along with being both a DM and a CEO.

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