Medium format cameras have traditionally been associated with bulky bodies, heavy lenses and hefty price tags – factors that often limit their appeal to studio-bound professionals. With the launch of the Fujifilm GFX 100RF, however, we are maybe now at the point where, for the first time, medium format is practical for photographers as an everyday camera.
But what's all the commotion around medium format anyway? Medium format images just hit different. They have a distinct depth, a broad dynamic range and exceptional color rendition, with results that are impossible to replicate with smaller sensors. Portraits pop, landscapes capture extraordinary detail, and artwork has a richness in color.
