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The Guardian - UK
The Guardian - UK
Lifestyle
Elle Hunt

Has Simon Cowell lost his mojo? Seven things you need to know about the music mogul’s new direction

Simon Cowell Lauren Silverman Liam Payne Netflix Los Angeles One Direction Sun TikTok
Simon Cowell with images of newspaper stories behind him
Will his new boyband work? … Simon Cowell Composite: Guardian Design; Amanda Edwards/Getty Images

Have we gone back in time to 2010? If only! No, Simon Cowell is just back in the headlines, reasserting his svengali status for his new Netflix show. Reviews suggest that Cowell’s attempted comeback, 15 years since his celebrity peak, highlights less his particular star power than how totally the world has moved on. But is there anything to learn from SyCo now, and will his new boyband work? Let’s see!

1. Cowell is chasing a new direction

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