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The Guardian - AU
The Guardian - AU
National
Catie McLeod and Jonathan Barrett

Has Coles been caught with its pants ‘down down’ over its prices promotion?

Coles supermarket Sydney
The ACCC’s case against Coles wrapped this week after a seven-day hearing. Photograph: Hollie Adams/Reuters

On the first day of the blockbuster case between the consumer regulator and Coles, the supermarket giant’s long-running “Down Down” jingle was played to the court.

In an understated tone, counsel for the Australian Competition and Consumer Commission (ACCC) noted that the jingle “sticks in one’s ears for longer than is healthy”.

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