On October 26, 2023, Harley-Davidson reported its 2023 Q3 financial results. While CEO Jochen Zeitz specifically called out the positive news that CVO retail sales are up 25 percent, a closer look at both revenue and motorcycles sales figures unfortunately paints a less rosy picture.
As a refresher, Harley-Davidson's reporting format segments the company into three parts: Harley-Davidson Motor Company (all motorcycles except LiveWire), Harley-Davidson Financial Services, and LiveWire. This structure has been how the Motor Company has handled its financial reporting ever since it spun LiveWire off into its own company in 2022.
