On April 27, 2023, Harley-Davidson announced its 2023 Q1 financial results on an earnings call. Consolidated revenue was up 20 percent over the same period in 2021, covering reporting from all three of the Motor Company’s reporting segments: Harley-Davidson Motor Company (HDMC), Harley-Davidson Financial Services (HDFS), and LiveWire. HDMC includes the brand’s motorcycles, parts and accessories, apparel, and licensing; HDFS covers financing for both Harley and LiveWire motorcycles; LiveWire includes LiveWire electric motorcycles, as well as StaCyc balance bikes.
While consolidated revenues were up, diving into motorcycle sales tells a different story. For those unfamiliar, Harley-Davidson records motorcycle shipments and motorcycle sales as separate concepts and numbers. It’s worth hanging onto that differentiation in your mind when we get to LiveWire reporting, as well.
