There was a single glaring problem from the start: Price.
When Harley-Davidson announced that, after its botched acquisition of Alta, it was launching the all-electric LiveWire, the Milwaukee-based outfit committed the cardinal sin of failing to read the room. It's understandable, though, as Harley had made its bones on expensive motorcycles built for folks who had a leg up with a booming economy and were always on financially stable ground. These dentists, middle managers, and soccer coaches had cash to burn, and they had the freedom to enjoy a toy that'd sit for 10 months of the year in their garage, only to enjoy it one perfect summer day.
