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AAP
AAP
William Ton

Hard Solo fizzles with regulator over under-age appeal

Alcohol
The alcoholic version of the carbonated lemon-flavoured soft drink Solo will be rebranded. (Dan Peled/AAP PHOTOS)

The alcoholic version of the carbonated lemon-flavoured soft drink Solo will be rebranded after the beverage's design fizzed out with the regulator over concerns the design strongly appealed to minors.

The Alcohol Beverages Advertising Code (ABAC) adjudication panel determined Hard Solo breached the panel's responsible alcohol marketing code following 10 complaints from the public over the brand's name and can design.

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