Ten years ago, Captain America: Civil War was released in theaters, and I’m still thinking about the time Marvel PR trapped the cast in a hotel for an improv exercise. If we’re going to celebrate the tin/aluminum anniversary of the film, we must also pay homage to the chaos that was the Shorty Award-winning “Choose Your Team” Captain America: Civil War promotional campaign.
On April 11, 2016 the official X (it was Twitter then…) account for Captain America tweeted a call to action in advance of Captain America: Civil War‘s release. They asked fans to officially pick a side, #TeamCap or #TeamIronMan, in order to receive a “personalized” message from the cast. “The time is now,” the original tweet read, “Let the world know who you stand with. You never know who’s listening.”
