Hamilton Accies commercial director Colin McGowan says every penny of a major £100,000 three-year sponsorship deal will be invested in the first team.
Glasgow-based tax credit consultancy ZLX Business Solutions have sponsored the stadium.
While the investment is new, it does come within, with ZLX founder and owner Steve McCallion already on the commercial board, while their managing director is Dave MacKinnon, who is director of football at the Championship club.
But McGowan says the £36,000 a year deal will be fed straight to the football department.
He said: “Steve McCallion of ZLX Group has come in, it’s a three-year deal worth over £100,000.
“I believe all of it [will be invested in the first-team] and that is going to make a massive difference.
“It’s another £36,000 a year, and we have existing sponsors on top of that.
“This is massive, it’s great – £100,000 over three years is a lot of money.
“Every hour of every day we’re trying to sell, trying to attract people to put money into the club.
“We need to keep fighting for money, so this is magnificent and it’s great that ZLX is new investment for us, rather than existing sponsors.
“It’s a commercial advertising deal worth over £100,000 over three years, and it’s absolutely magnificent for a company to do this in the middle of the struggle that people are in.
"Every penny from ZLX can get us might be the difference between surviving and not surviving."
ZLX Business Solutions describe themselves as R&D (research and development) tax credit experts, who specialise in securing claims that are above the national average.
Their website states: “It’s thanks to a refreshingly different approach which we believe is unique among tax consultancies and it has proven results.
“Our team is led by highly skilled engineers and accountants who all share forensic attention to detail and an eye for the opportunity.
“This unique combination means we can quickly identify those projects eligible for tax relief, including investments in new products, services, software and processes which free your business up for growth."
Steve McCallion said: "Last year there were five companies who were on the brink of administration, who didn't know they qualified for an R&D tax credit.
"Once we got them it, it saved four out of five companies, directly because of the money we secured for them."
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