Hamilton Accies commercial director Colin McGowan says every penny of a major £100,000 three-year sponsorship deal will be invested in the first team.
Glasgow-based tax credit consultancy ZLX Business Solutions have sponsored the stadium.
While the investment is new, it does come within, with ZLX founder and owner Steve McCallion already on the commercial board, while their managing director is Dave MacKinnon, who is director of football at the Championship club.
