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Lifestyle
Ken Drinkwater, Senior Lecturer and Researcher in Cognitive and Parapsychology, Manchester Metropolitan University

Halloween, Avril Lavigne and the conspiracy theory that refuses to die

Halloween is just around the corner and according to the social media site, Pinterest, one of the top costume ideas for 2022 is Avril Lavigne, the Canadian singer-songwriter.

Pinterest’s 2022 Halloween searches are all about costumes with pop culture themes. Searches around the major TV and film launches of the year, such as Stranger Things, Elvis, Top Gun and The Lord of the Rings are trending on the platform. Women also top the 2022 costume list with iconic figures like Anna Delvey, the fake heiress from the TV drama Inventing Anna, as well as Priscilla Presley – and then there’s also Avril Lavigne.

So what makes Lavigne the unexpected costume choice of 2022? It may be to do with the fanfare around Love Sux, her new album which was released in February 2022 – she had been quiet on the music front for several years before this after contracting Lyme disease in 2014 which she struggled to overcome. Or it could be her growth on TikTok or her Halloween themed clothing range. But it could also be in part, down to a long-held conspiracy theory that Lavigne is in fact dead.

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