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WEKU
Politics
Domenico Montanaro

Haley launching '7-figure' ad buy, signaling she's staying in through Super Tuesday

Republican presidential hopeful and former U.N. Ambassador Nikki Haley speaks during a campaign stop in Georgetown, S.C., on Thursday, ahead of the state's GOP primary on Saturday. (Julia Nikhinson/AFP via Getty Images)

Acknowledging the race is an uphill climb, Nikki Haley's campaign Friday said it will be launching a "seven-figure" national cable and digital ad buy that will take it through at least Super Tuesday.

Super Tuesday, which lands on March 5, is the single biggest primary day of the year with voters in 15 states and one territory going to the polls to cast their preference for a nominee. It's an expensive endeavor to try and win over voters in that many states, and the demographics of those states don't line up in Haley's favor.

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