Hailey Bieber had heard the horror stories before she ever sat down with e.l.f. Beauty.
“I’ve heard a lot of stories from founders that had gone through acquisitions and had regrets and were not super happy with where their brand went,” Bieber said onstage at the Fortune Most Powerful Women Summit on Wednesday. “I went into it with a mindset of really wanting to know that Rhode was going to be safe where it was going.”
