
At this point, Hailey Bieber's closet is probably more well-stocked with The Row than any of the store's brick-and-mortar locations. The model has a full archive of the brand's creations and she's not afraid to over-wear them. These, days she rarely leaves the house without at least one piece designed by the Olsen twins (if not more)—and this was certainly the case with her recent trip to New York City.
While The Row didn't show at New York Fashion Week, Bieber had the brand's representation covered. She hosted a one-woman fashion show each day, sporting the label's most recent designs on what seemed like every street in Manhattan. The brand got plenty of headlines out of it (including this one) and didn't have to lift a finger.