Hailey Bieber Is a Beauty Maven: How to Recreate Her…

Hailey Bieber Is a Beauty Maven: How to Recreate Her Strawberry Makeup and Glowy Skin

Hailey Bieber attends the 2nd Annual Academy Museum Gala at the Academy Museum of Motion Pictures. (Credit: Courtesy of Jon Kopaloff/Getty Images)

Celebrities being at the helm of beauty brands is far from new. Longstanding favorites include Fenty Beauty by Rihanna and Kylie Jenner's Kylie Cosmetics and then there's our favorite fashion and beauty muse — Hailey Bieber. The stunning model and style star has also become a major beauty mogul as the face and founder of clean skin care line Rhode. The brand may be just two years old, but beauty lovers are all over her products and innovative marketing campaigns — new launches tend to sell out in seconds. Consider the Glazing Milk skin prep or the viral phone case that features a convenient holder for the brand's lip tint.

Outside of her role as CEO of a cult skin care brand, Bieber is also well known for setting beauty trends and inspiring flawless, natural-looking makeup looks thanks to her celebrity makeup artist Leah Darcy. Most recently, the 27-year-old sent the internet into a tailspin with the debut of her loose-cut bob at Coachella, which is bound to set off plenty of hair appointments for bob cuts. She also played a key role in pushing last summer's latte and strawberry girl makeup trends through TikTok tutorials that boast her seamless techniques, from prepping with Rhode products to mixing blushes on her cheekbones.

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Similar to her style, the model has enjoyed many beauty phases throughout the years, from her love affair with blonde and fake eyelashes to baby pink tresses and harsh eyeliner. Bieber has since graduated to more minimalist makeup with hints of bold details. Perhaps your mind goes to the red lip and glossy eyes combo she wore for the brand's holiday party last year or even the "Sugar Plum Fairy" makeup routine inspired by her role in The Nutcracker as a teenager.

OK, we get that she is a gorgeous model and celebrity, but we love that Bieber loves to share her skin care and makeup secrets and many are highly relatable. Scroll on for the best of Bieber's beauty tutorials.

Sugar Plum Fairy

@haileybieber
when I was 16 I was the Sugar Plum Fairy in the Nutcracker.. this is my 2023 version of that makeup. My go to vibe for the holiday season! 🍬✨
♬ Dance of the Sugar Plum Fairy (Tchaikovsky) - Ian Post