Celebrities being at the helm of beauty brands is far from new. Longstanding favorites include Fenty Beauty by Rihanna and Kylie Jenner's Kylie Cosmetics and then there's our favorite fashion and beauty muse — Hailey Bieber. The stunning model and style star has also become a major beauty mogul as the face and founder of clean skin care line Rhode. The brand may be just two years old, but beauty lovers are all over her products and innovative marketing campaigns — new launches tend to sell out in seconds. Consider the Glazing Milk skin prep or the viral phone case that features a convenient holder for the brand's lip tint.
Outside of her role as CEO of a cult skin care brand, Bieber is also well known for setting beauty trends and inspiring flawless, natural-looking makeup looks thanks to her celebrity makeup artist Leah Darcy. Most recently, the 27-year-old sent the internet into a tailspin with the debut of her loose-cut bob at Coachella, which is bound to set off plenty of hair appointments for bob cuts. She also played a key role in pushing last summer's latte and strawberry girl makeup trends through TikTok tutorials that boast her seamless techniques, from prepping with Rhode products to mixing blushes on her cheekbones.
