From what she wears to watch to what she puts on her face, Hailey Bieber is a tastemaker with global influence. Her beauty brand rhode has become a billion-dollar business, and its products are status symbols in their own right, while her off-duty looks dominate Pinterest boards.
From the pocket blush and bronzer to the nourishing lip peptide and glazing milk, anything she puts her name on is gold dust. Next up? Loungewear.