Haier Extends "Play with the Number Ones" Sports Strategy to Africa, Driving High-Quality Development in Egypt and Across the Continent Through Innovation and Deep Local Engagement
CAIRO, May 20, 2026 /PRNewswire/ -- Haier, the world's No. 1 major appliances brand for 17 consecutive years as ranked by Euromonitor International, has signed a four-year sponsorship agreement with Al Ahly FC, Egypt's most iconic and successful club in African football history with a record 12 CAF Champions League titles. Under the agreement, Haier will become the club's second main sponsor, with prominent branding rights including the placement of the Haier logo on Al Ahly's official first-team jersey. The partnership extends Haier's "Play with the Number Ones" global sports strategy into Africa for the first time.
"Our partnership with Al Ahly FC goes far beyond a sponsorship agreement. It is a collaboration between two leading institutions that share a legacy of success, ambition, innovation, and excellence," said Li Dapeng, General Manager of Haier MEA Region. "Al Ahly represents passion and inspiration for millions of fans across Egypt, Africa, and the Middle East, and we are proud to become part of this remarkable journey. Through this partnership, we aim to strengthen our connection with Egyptian consumers while bringing technology, sports, and smart living together under one shared vision."
