
While many are still easing into the fall spirit in October, my mind is on Christmas. Because, as someone who covers them year after year, I know that this is when all the holiday launches start to quietly drop. The most recent of the drops is one I look forward to every year – H&M.
H&M's holiday collection is always whimsical, always chic, and always affordable. And the just-launched 2025 collection is no different, and it's filled with hints as to what the big holiday trends are going to be – much to my delight, bows are back for this year.