Guinness 0.0 has had a journey. First announced in October 2020, it made supermarket shelves the month after but only briefly — fears of a microbiological contamination forced a recall — and then there was a little silence. More than a year after that debut, it came to pubs and retailers in late 2021.
A hit? That doesn’t even cover it. A smash, a mega-smash; the Taylor Swift of non-alcoholic beers, only with fewer teenage fans. In that time, full-fat Guinness has had its own meteoric rise — it’s thought that one in nine pints sold in the UK are Guinness — and Guinness 0.0 has been hauled along for the ride. While in the Republic of Ireland and in some Northern Irish pubs, it’s been available on draft for some time, in England, Scotland and Wales, punters in pubs have had to put up with the canned version, often tipped in the chaos pour — decanted in its entirety in one go.
